The quality of your presentations are one of the most important aspects of hosting the best hybrid event experience when streaming to an online audience. From crystal-clear video to high-quality audio to the presence of speakers themselves and so much more, there are plenty of things to consider when trying to improve the delivery of your event content.
With that being said, let’s explore 10 tips that will help you make the most of your virtual presentations.
1) Know What Makes High-Quality Video Streaming
Most modern computers should come equipped with a fairly high-quality webcam, however you may want to invest in something even better. There are options from top brands like Canon, Panasonic and Logitech, as well as lesser-known brands and everything in between. You can find webcams for your budget that will deliver the appropriate streaming definition you need to put on a high-quality presentation. When you’re in the midst of presenting, make sure to look directly at the camera and place it at eye level to help maintain the direction of your gaze. Avoid using unflattering angles that are positioned too high or too low from your face.
2) Don’t Forget About Audio, Lighting & Internet
Of course, video isn’t the only technological component you’ll need to deliver a great virtual experience to your audience. A basic laptop probably doesn’t have a microphone that’s nice enough to supply completely clear audio. Instead, use high-quality headphones with a built-in microphone, or a nice condenser microphone which offers higher sensitivity, frequency response and output levels. And, rather than opening your window blinds and bringing in natural light, pick up some basic lighting items like a ring light that’s placed slightly above or to the side of your face, pointed straight on to give streamers a bright view. Finally, avoid WiFi drops by plugging your computer directly into your modem through an ethernet cable to ensure your internet connection stays stable.
3) Come Across As Your Best
Make sure you’re fully prepared for your presentation. Pick out backgrounds that improve the overall look and don’t hamper your messaging. Reduce excess clutter in the background that’s much too distracting. Likewise, wear neutral-colored clothing and stay away from plaid, stripes or overly busy patterns. And, when it comes to speaking, remember to keep it energetic with heavy inflection, a steady flow to your presentation and pausing here and there to emphasize important information.
4) Use A Virtual Emcee & Moderator
Having dedicated online emcees and moderators gives you a team who’s sole focus is on the virtual experience. From managing agendas to answering chat room questions to sifting through potential discussion points to dealing with attendee issues like faulty ticket registrations, these people are crucial in delivering the best content to your online audience. Make sure to meet with your moderators before the presentation to decide on the type of questions or feedback that needs to be gathered.
5) Have Backups Of Your Presentation
Things are always susceptible to issues in a virtual environment, so make sure you have another person available to stream a backup of your presentation content, just in case something goes wrong. For example, send along a copy of your slides to moderators and supply a high-quality headshot in the event video drops and it goes audio only.
6) Keep It Professional
While you may be giving your speech from your home office, it doesn’t mean you should show up in sweats. Make sure to keep it professional by wearing what you’d normally wear at an in-person engagement. As mentioned above, neutral colors that contrast with your background and minimal patterns are best. Make sure you keep the door to your presentation room locked, as to prevent pets, children or forgetful spouses from interrupting.
7) Take Advantage Of A Hybrid Event Platform
For those who want to supply the most seamless experience possible, choose an event platform that handles most of the hybrid event process. The right hybrid event platform lets you easily integrate things like high-quality video streaming, live question-answer sessions, virtual exhibit booths and data collection. With this, you get more opportunities to network with participants and get them into your pipeline for even more engagement down the road.
8) Engage Your Audience
Don’t forget that a virtual audience will naturally be harder to engage than a live audience, so have a plan to properly engage them. Ask them questions via a moderated public forum or directly through a one-on-one chat function. And, always tell your attendees at the outset that they may engage with your content throughout the duration of the presentation. Follow up with those who seem highly interested in your content to keep everyone feeling as though they’re being heard.
9) Nail Your Ending
It’s always tough to craft your presentation’s ending, but try to do what you can to avoid the generic, “does anyone have any questions?” phrase. Provide a conclusion slide that recaps the presentation and includes a call to action. Whether you’re proposing some new solution to a problem or have a branded message to pass along, include something that speaks to the emotions of your audience—e.g. happier customers, less product returns, all-in-one solutions and so on. Also consider including a surprise at the end, such as a downloadable video, research paper or statistics sheet that’s exclusive to your virtual attendees. This gives them something to enjoy well after the presentation is over.
10) Follow Up With Highly Interested Attendees
Capture the contact information of those attendees who are asking questions, providing feedback and participating in polls. These people are the best to have in your pipeline, as they’re highly engaged in your content. After your presentation, send a follow-up email or phone call to discuss how you or your brand can help them with specific solutions, statistics or other relevant content.
Are you searching for a better virtual event solution?
Uncover the advantages of integrating a virtual component for your online attendees through an event platform like Second Stage. We’re the country’s leader in hybrid audience engagement, and will give you the necessary tools to help you take complete control of the event management process. From high-quality video streaming to fully customizable dashboards to a full suite of audience outreach features and so much more, our end-to-end platform and team of production specialists will help you craft an unforgettable experience.
Let us show you how you can benefit from a hybrid approach that amplifies your upcoming event content – contact us today to learn more about our solutions.