Whether you’re hosting a business conference, new product launch, training session, trade show or something else altogether, there are many potential risks that can do damage to the return on investment of your upcoming event. So are you prepared to take a holistic approach to your next engagement? Let’s take a look at how you can tell if your organization is maximizing the impact of its events — here we go!

Track Ticket Sales Through Marketing Channels

Ticket sales may seem like an obvious way to measure event interest, but take it a step further and consider where those ticket buyers are coming from. If you’ve enacted an event marketing plan, you likely have various channels where you’re pushing promotional materials for the big day, be it traditional advertising, social media, press mentions, and so on. When building your registration page, make sure to include a section for the attendee to fill out —  like a “how did you hear about us?” drop down with a list of options. Another way to do this is to use various unique URLs within your marketing sources and track them through your analytics program.

Hire An Experienced, Expert Staff

When the big day rolls around, you don’t want to be stuck with staff members that are inexperienced in dealing with a number of tasks — from technical emergencies to networking efforts to crowd control to sponsor needs — the list seems to never end in most scenarios. That’s why you want to hire a group of people with some level of experience and expertise to ensure things run smoothly. That could mean extra sales people who know how to get attendees into your pipeline, online moderators who can answer questions posed by virtual users or producers that know the ins and outs of complex streaming technology.

Expand Your Reach With A Hybrid Event

As the pandemic continues to stubbornly stick around, today’s audiences have come to expect a virtual option when it comes to attending events. Thankfully, it’s not incredibly difficult to bring your content online for a global audience by using the right event platform. Not only does this expand your reach, but the live portion of your show ultimately costs less thanks to different venue needs, fewer travel and accommodation requirements, and a slimmer staff to manage a reduced audience.

Extend The Longevity Of Your Event Content

Make the most impact with your event content, even when the day has passed, by recording speakers, sessions, panels and other happenings to use in marketing assets throughout the year. Short video clips make great fodder for newsletter and social media campaigns, imagery of attendees and speakers can be used throughout brochures or your website, and audio samples can be turned into podcasts or uploaded to a Spotify playlist.

Gather Feedback From The Source

There’s no better way to understand what event strategies are working than by gathering feedback directly from the sources. Both audience members and participants, whether keynote speakers, entertainers, emcees, etc., are great places to start gathering positive or negative critiques. Attendees can share their personal experience interacting with exhibitors or on presentation quality, while speakers can share how your event compares to others that they’ve participated in. Or, if you want to get savvy, find an event platform that can conduct live polling in order to understand and address issues with your content in real time. The information collected can then be used to rework current efforts or applied to future events.

Conduct Touches Leading Up To Event Day

Remember to implement a consistent touch schedule to remind users about the event and build buzz around your content. Whether you’re conducting outreach a few times in the months leading up to your event, or everyday the week before, this can help your organization keep your attendees and potential attendees informed with crucial, exciting information. While digital touches via email or social media are the most affordable and easiest to implement across a wider audience, consider a supplemental item like direct mail flyers which are harder to disregard and forget about.

Sort Sponsorship Opportunities Into Tiers

Rather than target a few select sponsors with premium packages, break out your sponsorship needs into tiers, so even smaller businesses can participate if they want to. For instance, try a “bronze, silver and gold” approach, where the lower the contribution from a given sponsor, the fewer chances they have to get their brand messaging in front of your audience. This provides a good way to upsell your potential partners and maximize the dollars you have to work with.

Stick To Your Schedule

Adhere to your schedule as closely as possible. Attendees will expect happenings to abide by how they’re laid out in your agenda. To offset any presentations that may go over or under on time, plan a few breaks between main attractions so that you can mitigate these issues throughout the day. It may be ideal to find an event platform that uses some form of automated agenda management so that users can filter and earmark the content they wish to see, while ignoring what doesn’t interest them.

Are you searching for a way to maximize the impact of your events?

Learn about the benefits of implementing a seamless and stable hybrid event platform from Second Stage. We’re the country’s leader in audience engagement and lead generation, and can help you maximize the hybrid event experience for both you and your audience. From live streaming to on-demand capabilities, personalized chat to video conferencing, valuable data insights to reporting automation, and so much more, our experienced production team will help you craft an unforgettable event for all of your attendees.

Let our team show you the advantages of how an advanced platform will make the event execution process easier – contact us today to learn more about our hybrid solutions.

Leave a Reply

Your email address will not be published.